Pen and paper

The pulp & paper industry and the climate neutrality

Wer sich in der Druckbranche ein wenig mit Papier beschäftig, dem ist mit Sicherheit CEPI ein Begriff. CEPI ist ist der gesamteuropäische Verband der Forstfaser- und Papierindustrie. Laut Selbstauskunft versammelt CEPI über 18 nationale Verbände, die 495 Unternehmen in Europa vereinnahmen und somit 22% der Weltproduktion an Papier, Pappe, Zellstoff und anderen, biobasierten Produkten herstellen. Eine ganz schöne Hausnummer.

Es geht auch um viel Geld, 81 Mrd. EUR Jahresumsatz stehen im Raum. Und wenn wir uns in der Medienwelt so umgucken, z.B. auf meiner letzten Messe, dem Biogasbranchentreff in Rendsburg, dann wissen wir auch, dass Papier noch lange nicht tot ist. Im Gegenteil, das haptische Wort überzeugt nach wie vor Kunden und Unternehmen und trotzt dem digitalen Fortschritt.

Als Laie denkt man dann schnell an all die Bäume, die dafür ihr Leben lassen müssen. Wie sieht es also mit der Nachhaltigkeit einer gedruckten Broschüre aus, ist das Druckobjekt zum einen noch zeitgemäß und wie verhält es sich zum anderen mit der Klimaneutralität bei dem viertgrößten industriellen Energieverbraucher sowie dem zweitgrößten industriellen Stromverbraucher in Europa?

Erstaunlicherweise ganz gut. Und warum? Weil hier bei der Produktion etwas abfällt, was wir gut gebrauchen können, nämlich Wärme. Und hier kommt eine zweite Branche ins Spiel, die dieses Potenzial nutzt um die abfallende Wärme in sinnvolle Bahnen zu lenken: Die Branche der erneuerbaren Energien. Das ist ein riesiges, eigenes Thema, das auch noch drankommt aber nicht heute. Als Beispiel, es gibt ein kleines Dorf in Schleswig-Holstein, was als Pilotprojekt aus einem Nahwärmenetz versorgt wird, gerne hier einmal schlaumachen.

Zurück zum Thema.

Die Zellstoff- und Papierindustrie an sich setzt sich außerdem stark für Nachhaltigkeit ein. Die Branche nutzt neben Recycling den nachwachsenden Rohstoff Holz, ohne den der Faserkreislauf nicht funktioniert und der aus nachhaltig bewirtschafteten Wäldern stammt. Dekarbonisierung ist ein Riesenthema, damit soll eine beständige CO2-Neutralität erreicht werden. Es werden immer mehr erneuerbare Energien für Herstellungsprozesse verwendet (Wasserstoff, PV und Erdwärme) und der Energieeinsatz pro Tonne Papier wurde von 1955 bis 2020 um 66,5 Prozent auf 2.743 kWh/t reduziert. (Nachweise hier)

Da bei der Papierherstellung enorm viel Wasser gebraucht wird, gibt es auch hier großes Sparpotential. Laut Verband wurde hier der Verbrauch in den letzten 50 Jahren von 50 Litern auf 9 Liter Wasser pro Kilo Papier reduziert. Wie sich die Logistik in den nächsten Jahren verändern wird, ist noch unklar und hängt sehr von den zukünftigen Umweltfaktoren ab. Es bleibt spannend und offensichtlich passiert hier etwas.

Was heißt das jetzt für mich als Endkunde, soll ich noch Broschüren drucken lassen? Ja, aber in Maßen statt in Massen. Hier sollte die Zielgruppe genau angeguckt werden, landet der ganze Spaß schnell im Müll, dann sollten digitale Möglichkeiten ausgeschöpft werden. Die digitale Visitenkarte ist eine gute Alternative, der QR-Code auf dem Messestand auch. Wir sollten es bei haptisch wertvollen Produkten belassen, an denen der Kunde auch lange Freude hat.

Kontaktiere mich für eine Zusammenarbeit

118 Antworten auf „Pen and paper“

  1. 👉 $5,000 FREE EXCHANGE BONUSES BELOW 📈 👉 PlaseFuture FREE $3,000 BONUS + 0% Maker Fees 📈 + PROMOCODE FOR NEWS USERS OF THE EXCHANGE 👉 [M0345IHZFN] — 0.01 BTC 👉 site: https://buycrypto.in.net Our site is a secure platform that makes it easy to buy, sell, and store cryptocurrency like Bitcoin, Ethereum, and More. We are available in over 30 countries worldwide.

  2. A secret weapon for anyone who needs content. I dont need to tell you how important it is to optimize every step in your SEO pipeline. But unfortunately, its nearly impossible to cut out time or money when it comes to getting good content. At least thats what I thought until I came across Article Forge. Built by a team of AI researchers from Stanford, MIT, Carnegie Mellon, Harvard, Article Forge is an AI content writer that uses deep learning models to research, plan out, and write entire articles about any topic with the click of a button. Their team trained AI models on millions of articles to teach Article Forge how to draw connections between topics so that each article it writes is relevant, interesting and useful. All their hard work means you just enter a few keywords and Article Forge will write a complete article from scratch making sure every thought flows naturally into the next, resulting in readable, high quality, and unique content. Put simply, this is a secret weapon for anyone who needs content. I get how impossible that sounds so you need to see how Article Forge writes a complete article with the Click Here:👉 https://bit.ly/3Cnrtoh

  3. Hi there all, here every one is sharing these experience, so it’s nice to read this webpage, and I used to visit this website everyday.

  4. Usually I do not read article on blogs, however I wish to say that this write-up very forced me to try and do so! Your writing taste has been amazed me. Thank you, quite great article.

  5. Wonderful goods from you, man. I’ve understand your stuff previous to and you’re just too fantastic. I really like what you’ve acquired here, really like what you’re stating and the way in which you say it. You make it entertaining and you still take care of to keep it sensible. I cant wait to read far more from you. This is actually a wonderful site.

  6. It is appropriate time to make some plans for the future and it is time to be happy. I have read this post and if I could I wish to suggest you few interesting things or suggestions. Perhaps you could write next articles referring to this article. I want to read more things about it!

  7. What i do not realize is in reality how you’re now not really a lot more well-liked than you may be right now. You are so intelligent. You understand therefore significantly with regards to this topic, produced me personally consider it from numerous various angles. Its like men and women aren’t fascinated unless it’s something to accomplish with Lady gaga! Your own stuffs great. All the time care for it up!

  8. I was recommended this blog by my cousin. I am not sure whether this post is written by him as no one else know such detailed about my difficulty. You are amazing! Thanks!

  9. First off I want to say terrific blog! I had a quick question in which I’d like to ask if you don’t mind. I was curious to know how you center yourself and clear your thoughts before writing. I have had a tough time clearing my mind in getting my thoughts out. I do enjoy writing but it just seems like the first 10 to 15 minutes are generally wasted just trying to figure out how to begin. Any ideas or tips? Thanks!

  10. Hey there! I’ve been following your site for a while now and finally got the bravery to go ahead and give you a shout out from Lubbock Tx! Just wanted to mention keep up the fantastic job!

  11. You’re so awesome! I don’t suppose I have read something like this before. So great to find somebody with some original thoughts on this issue. Really.. thank you for starting this up. This website is something that’s needed on the web, someone with some originality!

  12. Great goods from you, man. I’ve take into account your stuff prior to and you’re simply too great. I really like what you’ve got here, really like what you’re stating and the way during which you assert it. You make it entertaining and you still take care of to stay it sensible. I cant wait to read far more from you. This is actually a terrific website.

  13. The other day, while I was at work, my sister stole my iPad and tested to see if it can survive a 25 foot drop, just so she can be a youtube sensation. My iPad is now broken and she has 83 views. I know this is completely off topic but I had to share it with someone!

  14. Pretty section of content. I just stumbled upon your weblog and in accession capital to assert that I acquire in fact enjoyed account your blog posts. Any way I’ll be subscribing to your augment and even I achievement you access consistently fast.

  15. I’m impressed, I must say. Rarely do I encounter a blog that’s both educative and engaging, and let me tell you, you have hit the nail on the head. The issue is something which not enough people are speaking intelligently about. I am very happy that I found this in my search for something concerning this.

  16. I love your blog.. very nice colors & theme. Did you create this website yourself or did you hire someone to do it for you? Plz reply as I’m looking to design my own blog and would like to know where u got this from. kudos

  17. Hi there! I know this is kinda off topic but I was wondering which blog platform are you using for this site? I’m getting tired of WordPress because I’ve had issues with hackers and I’m looking at options for another platform. I would be awesome if you could point me in the direction of a good platform.

  18. Hey! Would you mind if I share your blog with my zynga group? There’s a lot of people that I think would really enjoy your content. Please let me know. Thank you

  19. Undeniably believe that which you stated. Your favorite justification appeared to be on the net the simplest thing to be aware of. I say to you, I definitely get irked while people consider worries that they plainly do not know about. You managed to hit the nail upon the top and also defined out the whole thing without having side effect , people can take a signal. Will likely be back to get more. Thanks

  20. Hey there great blog! Does running a blog like this take a great deal of work? I have no knowledge of computer programming but I was hoping to start my own blog soon. Anyways, if you have any recommendations or tips for new blog owners please share. I know this is off topic but I just needed to ask. Thank you!

  21. It’s in point of fact a nice and helpful piece of information. I’m glad that you shared this helpful info with us. Please stay us informed like this. Thanks for sharing.

  22. Heya! I’m at work browsing your blog from my new iphone 3gs! Just wanted to say I love reading your blog and look forward to all your posts! Keep up the great work!

  23. Magnificent beat ! I wish to apprentice while you amend your site, how can i subscribe for a blog web site? The account aided me a acceptable deal. I had been tiny bit acquainted of this your broadcast provided bright clear concept

  24. Hey! Do you know if they make any plugins to help with SEO? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good results. If you know of any please share. Thanks!

  25. Simply wish to say your article is as surprising. The clearness in your post is simply excellent and i can assume you are an expert on this subject. Well with your permission allow me to grab your RSS feed to keep up to date with forthcoming post. Thanks a million and please continue the rewarding work.

  26. Does your website have a contact page? I’m having a tough time locating it but, I’d like to send you an e-mail. I’ve got some recommendations for your blog you might be interested in hearing. Either way, great website and I look forward to seeing it develop over time.

  27. After looking into a few of the blog articles on your web site, I truly like your way of blogging. I added it to my bookmark website list and will be checking back soon. Take a look at my web site as well and let me know how you feel.

Kommentare sind geschlossen.